Clever Pavements
Walkers: “Twitter vending machine” Outdoor Advert by AMVBBDO, London, BBDO
See on Scoop.it - Exciting and Engaging Experiential Marketing
The Outdoor Advert titled Twitter vending machine was done by BBDO advertising agency for brand: Walkers in United Kingdom. It was released in the Sep 2014. (Amazing #Advertising! Check out this Twitter Vending Machine in London.

Street Advertising Services's insight:

Brilliant combination of social and experiential by Walkers to create a fun and engaging campaign!


See on coloribus.com
Experience Counts: Experiential programs fuel consumer desire to connect with a brand’s personality

See on Scoop.it - Exciting and Engaging Experiential Marketing

Millennials may be digital natives - but they love live experiences http://t.co/Dp99ysmegq

See on adlip.com
How To Measure The Impact Of Your Experiential Marketing Campaign
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Street Advertising Services's insight:

Online marketing can be tracked with clicks and engagement, PR can be measured with press cuttings but what about experiential campaigns? How do you know if yours is successful?


See on streetadvertisingservices.com
Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall
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Psst, maybe we shouldn’t take this apartment—the floor seems kind of slanted.


Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall. Marketing shop Ubi Bene helped devise the impressive outdoor installation in the city of Clermont-Ferrand.


The wall is 9 meters high by 10 meters wide and fitted with steps and grips, allowing the public to navigate among stylish beds, cabinets, tables, chairs, sofas and accessories. (Using harnesses and with safety personnel on hand, naturally.)


The Swedish retailer’s been in fine creative form with its marketing lately. Other notable efforts include lighting a forest with LED lamps to celebrate energy efficient bulbs, pitching its 2015 catalog as "cutting-edge technology" and teaming with Airbnb to give folks a chance to spend a night in one of its stores.


Street Advertising Services's insight:

Here’s a fun and engaging experiential campaign from Ikea. Although the likelihood of people actually climbing on the wall is small, its an eye-catching and colourful display designed to grab attention and encourage online social sharing


See on adweek.com
Augmented Reality and Outdoor: 5 Campaigns to Make Your Eyes Pop
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We are seeing a growing trend for incorporating Augmented Reality in Outdoor advertising to create innovative, out-of-the-box campaigns, where the AR is in perfect synergy with the advertising bran…

Street Advertising Services's insight:

Following on from Pepsi Max’s Unbelievable Augmented Reality Outdoor Campaign, here are some more great campaigns to enjoy

#eventprofs #advertising #adprofs 


See on jcdecaux-oneworld.com
Ad agency explains how it created British Airways’ clever digital billboard ad
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British Airways’ clever digital billboard ad, which featured a child pointing up to real planes in the sky as they flew past, turned heads in more ways than one last year. The campaign’s creator recently explained how it was done.

Street Advertising Services's insight:

B.A’s clever billboard campaign turned Outdoor Advertising into successful experiential marketing

#adprofs #eventprofs


See on digitaltrends.com
Column: Is it time for your PR agency to lead your creative? | Marketing Magazine
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The public relations industry is known for a lot of things: media relations, press conferences, event management, crisis communications, and, more recently, social media strategy and community management.


But there’s one thing that many communicators haven’t been particularly well-known for: creativity. At best, PR has been put in a box to amplify creative ideas developed by others. At worst, we’ve been accused of “spinning” stories or doing “stunts” to make a splash.


That’s changing. Over the last 18 months or so, branding, advertising and digital agencies’ dominance over creative campaigns has started to wane. Clients are increasingly turning to PR agencies to come up with the “big idea,” as the discipline is now in a good spot to call the shots on creative development. Here’s why.


Street Advertising Services's insight:

Interesting take on PR agencies creating the big idea for your next campaign. In our 8 years experience of delivering PR led stunts, the majority of creative ideas comes from the PR agency..


See on marketingmag.ca
Would You Tweet for These Flip-Flops?
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Are street-based vending machines key to taking social commerce mainstream?

Street Advertising Services's insight:

How much is your tweet worth? Here’s an interesting take on free sampling. Free products in return for a tweet or comment on your social media account.


See on adweek.com
Watch Artists Hand Paint Murals for Teenage Mutant Ninja Turtles …
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As we wrote back in May, not all advertisements are created equal. Colossal Media is responsible for the hand painted, photo realistic murals that you see scattered through New York City (and in cities across the country), that …

Street Advertising Services's insight:

Street Advertising Services have created some awesome photorealistic murals for ad campaigns over the last seven years but Colossal Media are on another level in the U.S. We love them and you should too! Watch this beautiful film to see why


See on thecredits.org
Virtual Reality Horror Game Affected with the Cyberith Virtualizer and the Oculus Rift
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Check out our Kickstarter campaign: http://kickstarter.cyberith.com Carry enters Virtual Reality using an Oculus Rift and the Cyberith Virtualizer and embraces extreme horror in the worlds…

Street Advertising Services's insight:

Could the Virtualizer be the answer to creating natural movement with the Occulus Rift or will you just be shuffling around in your socks?


See on youtube.com
Why Are Wall Murals So Popular With Movie Producers?
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Street Advertising Services's insight:

Why are huge wall murals so popular for new film release marketing and why the U.K is catching up…


See on streetadvertisingservices.com
The Oculus Rift Made Me Believe I Could Fly - Wired
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The Oculus Rift Made Me Believe I Could Fly Wired (Birdly flew here from its birthplace at the Zurich University of the Arts.) The reason that Rheiner could make this simulator now, and not 20 years ago when he first dreamed of helping humans feel…

Street Advertising Services's insight:

Another fun example of Virtual Reality creating fresh out of this world experiences. Haven’t we all dreamt of flying?


See on wired.com
3d Pavement Art- The New King Of Experiential Marketing
See on Scoop.it - Exciting and Engaging Experiential Marketing


Street Advertising Services's insight:

With everyone taking Selfies, why not give them your brand as a background to their photo?


See on streetadvertisingservices.com
3d Pavement Art- The New King of Experiential Marketing?
Beacons: The future of mobile marketing? - Fourth Source
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Bluetooth beacons have made a lot of headlines since Apple introduced the iBeacon late last year. Subsequently, the move towards Bluetooth Low Energy (BLE) (Beacons: The future of mobile marketing?

Street Advertising Services's insight:

iBeacons have the potential to become the holy grail of local and experiential marketing tools if used correctly but if not they have the potential to be as annoying as Bluetooth Marketing…


See on fourthsource.com